For Marketers
Every campaign form, tracked back to the channel that drove it.
Launch a lead-gen form, NPS survey, or gated content form with the AI Builder, and Orbiform tracks the UTM and referral source of every submission automatically — so attribution isn't a separate project.
Why marketers use Orbiform
Attribution built in
Every response is tagged with the UTM parameters and referral source it came in on, so you can see which channel or campaign is actually converting.
Conversational forms convert better
Publish lead-gen and waitlist forms as one-question-at-a-time conversational flows — the interaction model built to lift completion rates on exactly this kind of form.
Leads land in your stack
Push new leads into your CRM or spreadsheet the moment they submit, with Google Sheets, Notion, or a webhook through Zapier, Make, or n8n.
See the funnel, not just the count
The analytics dashboard shows completion and drop-off by question, so you can see exactly where a long lead form is losing people.
Forms marketers build with Orbiform
Lead generation or contact form
Net Promoter Score (NPS) survey
Product waitlist or early-access form
Customer case-study interview form
Newsletter sign-up form with UTM tracking
Gated content download form
How it works
Describe the form you need
Tell the AI Builder what you're collecting and who it's for. It drafts a full set of questions with sensible field types in one pass.
Customize questions and logic
Reorder or edit any question by hand, add conditional show/skip rules, and set up personalized results or scoring if you need them.
Publish as classic or conversational
Share a link or embed the form. Choose a traditional one-page layout or a one-question-at-a-time conversational flow for higher completion rates.
Collect and analyze responses
Watch responses come in on the built-in analytics dashboard, or sync them automatically to Google Sheets, Notion, or your own tools via webhooks.
Features that make this easier
FAQ
Does Orbiform track where a lead came from?+
Yes — every response captures the UTM parameters and referral source of the visit that led to the submission, without any extra setup.
Can I push new leads straight into my CRM?+
Yes, use the native Google Sheets or Notion integrations for a lightweight setup, or a webhook with Zapier, Make, or n8n to reach almost any CRM.
Do conversational forms actually convert better than long pages?+
One-question-at-a-time forms are the interaction model Typeform popularized specifically because it tends to lift completion rates versus a long scrolling page — Orbiform supports both layouts so you can A/B it yourself.
Can I see where people abandon a form?+
Yes, the analytics dashboard breaks down views, starts, and completions by question so you can spot exactly where drop-off happens.
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Start free →Orbiform is an AI-powered online form and survey builder — create forms, collect responses, and analyze them, all from one workspace.
Orbiform is a trading name of Orbix Tech LTD, a company registered in England and Wales under company number 16897449. Registered office: Suite 10270, 5 Brayford Square, London, United Kingdom, E1 0SG.