Orbiform
Tools/UTM Builder

Free tool

Build a trackable campaign link in seconds.

Fill in your destination URL and campaign parameters and Orbiform builds a properly formatted UTM link you can paste into any ad, email, or social post — built entirely in your browser.

Built locally in your browser — nothing you enter here is sent to or stored on Orbiform's servers.

Want to see which campaign links actually convert?

Orbiform's built-in attribution tracking captures UTM parameters on every form response automatically, so you can see exactly which campaign drove each submission — no separate analytics setup required.

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Frequently asked questions

What are UTM parameters?

UTM (Urchin Tracking Module) parameters are tags added to the end of a URL — utm_source, utm_medium, utm_campaign, utm_term, and utm_content — that tell analytics tools like Google Analytics or Orbiform's attribution tracking where your traffic came from.

Which UTM parameters are required?

utm_source, utm_medium, and utm_campaign are the three most commonly required parameters — they identify where (source), how (medium), and why (campaign) a visitor arrived. utm_term and utm_content are optional and mainly used for paid search keyword and A/B ad-variant tracking.

Does this tool store the links I build?

No. Link building happens entirely in your browser — nothing is sent to or stored on Orbiform's servers. Copy the finished link when you're done.

Can I track which UTM link drove a form submission?

Yes — Orbiform's form analytics automatically captures the UTM parameters (and referrer, IP-based geolocation, and bot signals) on every response, so you can see exactly which campaign link drove each submission.

Orbiform is an AI-powered online form and survey builder — create forms, collect responses, and analyze them, all from one workspace.

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Orbiform
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Orbiform is a trading name of Orbix Tech LTD, a company registered in England and Wales under company number 16897449. Registered office: Suite 10270, 5 Brayford Square, London, United Kingdom, E1 0SG.